Feature: Viral Competition Campaigns

Viral Competition Campaigns Are Here!

Generate Thousands of Leads and Followers Using Influencers

Competitors can climb the leaderboard and win by completing challenges that promote your brand and build your list. Winners can be selected daily, weekly, etc. to keep everyone coming back to try and win the prizes. This is not a game of chance, like our Viral Sweepstakes. Now only those with the most points will win the prize.

Feature Overview: Viral Competition Campaigns

Introduction

Our Viral Competition Campaign feature is a dynamic way to engage influencers and audiences, driving brand promotion and lead generation. Unlike the Viral Sweepstakes, which is based on chance, Viral Competitions are skill-based, fostering a competitive environment. Participants earn points by completing brand-promoting challenges, climbing a leaderboard to win prizes. Winners can be selected at regular intervals (daily, weekly, etc.), maintaining ongoing engagement and excitement.

How Viral Competitions Work

1. Leaderboard Challenge:
   • Participants complete various challenges, earning points instead of entries.
   • Real-time leaderboard shows rankings, spurring competition.
2. Engagement and Points:
   • Over 30 preset actions available for participants to earn points.
   • Actions include sharing links, social media engagement, website interactions, and more.
3. Visibility and Encouragement:
   • Participants can see their rank and points, encouraging them to increase their efforts.
   • Regular updates on leaderboard positions maintain engagement and competition.

Creating a Viral Competition Campaign

1. Accessing Templates:
   • Select ‘Add New' in the ‘Campaigns' section to access a variety of competition templates.
   • Premium templates are available for enterprise users, offering unique and specialized designs.
2. Customizing Your Campaign:
   • Tailor the campaign name, rules, submission forms, and email notifications.
   • Decide on competition options like frequency of winner selection and points reset.
3. Setting Up Bonus Point Opportunities:
   • Choose from a variety of actions to award points to participants.
   • Customize the actions based on your specific brand and campaign goals.
4. Design and Deployment:
   • Utilize our intuitive design editor to align the campaign with your brand aesthetics.
   • Deploy the campaign via a microsite URL, widgets, or directly on your website or social media pages.

Managing Your Viral Competition Campaign

1. Accessing Competition Console:
   • Navigate to the ‘Campaigns' section and select the ‘Competition Console' for your active campaign.
2. Reviewing and Validating Participants:
   • Scrutinize participants' points and actions for authenticity.
   • Merge profiles if a participant has entered multiple times unintentionally.
3. Declaring Winners:
   • Declare winners based on the highest points, ensuring no foul play is involved.
   • Publicly announce winners on social media or through personalized communication.

Conclusion

The Viral Competition Campaign is an innovative approach to influencer marketing and audience engagement. By creating a competitive environment, your brand can gain substantial visibility and traction. The feature's flexibility allows for customization according to specific campaign goals and target audience behaviors. Dive into the exciting world of viral competitions and watch your brand's influence grow exponentially. If you need help or have questions, search the Knowledge Base or reach out to support.