Campaigns: How To Pause Or End A Campaign

Follow these steps to pause or end a campaign.

Introduction If you need to pause or end a campaign without losing its online presence due to PPC investment or SEO rankings, our platform now offers a practical solution with the ‘Pause' feature.

Using the Pause Feature

1. Access Pause Option: In your campaign's ‘Actions' dropdown, select the ‘Pause' option.
2. Choose Pause Behavior:
   • Display a Blank Page: Direct visitors to a blank page when they access the campaign URL.
   • Display a Custom Message: Craft a message like “Sorry, this campaign has ended.” You can edit the text for emphasis or color.
   • Redirect Traffic: Guide visitors to your homepage or another specified URL to retain SEO benefits or direct them to a new campaign.

Resuming a Campaign

• To reactivate the campaign, simply choose the ‘Resume' option. This will restore the original campaign page.

Conclusion This feature is ideal for maintaining your campaign's online footprint while managing its active status efficiently.